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AI CHATBOT 

PROJECT BRIEF FORM 

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BASIC INFORMATION

CLIENT NAME
CLIENT COMPANY
EMAIL ADDRESS
PHONE NUMBER
INDUSTRY
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BUSINESS OVERVIEW & OBJECTIVES

DESCRIBE YOUR BUSINESS AND MAIN PRODUCTS/SERVICES
(Help us understand your business context.)
WHAT ARE YOUR KEY OBJECTIVES FOR IMPLEMENTING AN AI CHATBOT?
(E.g., customer support, lead generation, sales assistance, etc.)
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TARGET AUDIENCE & USE CASES

WHO WILL BE INTERACTING WITH THE CHATBOT?
(Demographics, user behavior, common queries.)
PRIMARY USE CASES FOR THE CHATBOT
(Inbound queries and updates, FAQ support, Order tracking, etc)
ANY SPECIFIC CHALLENGES YOU FACE THAT THE CHATBOT SHOULD ADDRESS?
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CHATBOT FUNCTIONALITY & AUTOMATION REQUIREMENTS

WHAT CORE FUNCTIONS DO YOU EXPECT THE CHATBOT TO PERFORM?
(E.g. answer FAQs, guide users through services, schedule appointments, provide project updates etc)
WHAT SPECIFIC WORKFLOWS OR PROCESSES SHOULD BE AUTOMATED?
(Detail any tasks such as data collection, appointment booking, escalation, etc.)
INTEGRATION REQUIREMENTS:
EXISTING SYSTEMS OR CRMS?
APIS OR DATA SOURCES THE CHATBOT NEEDS TO CONNECT WITH?
PREFERRED PLATFORMS
(website, messaging apps, social media, etc.)
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DESIGN & USER EXPERIENCE

PREFERRED TONE AND PERSONALITY FOR THE CHATBOT
(Formal, friendly, conversational, etc)
BRANDING AND VISUAL GUIDELINES
(Colors, logos, fonts if applicable, any style guidelines)
ANY SPECIFIC CONVERSATION FLOWS OR SCRIPTS YOU HAVE IN MIND?
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DATA SECURITY & COMPLIANCE

ARE THERE ANY INDUSTRY-SPECIFIC COMPLIANCE OR DATA PRIVACY REGULATIONS THE CHATBOT MUST ADHERE TO?
(e.g. GDPR, HIPAA, etc)
SECURITY REQUIREMENTS
(E.g. encryption, data storage policies, user authentication, etc)
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SUCCESS METRICS & REPORTING

HOW WILL YOU MEASURE THE CHATBOT’S SUCCESS?
(E.g. response time, user satisfaction, lead conversion rates, reduced support calls)
WHAT KIND OF REPORTS OR ANALYTICS DO YOU NEED?
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TIMELINE, BUDGET & SUPPORT

DESIRED TIMELINE FOR DEVELOPMENT AND DEPLOYMENT
BUDGET RANGE FOR THE PROJECT
POST-LAUNCH SUPPORT AND MAINTENANCE REQUIREMENTS
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ADDITIONAL COMMENTS OR SPECIFIC REQUIREMENTS

ANYTHING ELSE YOU’D LIKE TO ADD OR CLARIFY ABOUT YOUR CHATBOT PROJECT?